SilverJems
A premium jewellery e-commerce store with hand-crafted product photography integration, custom cart logic, variant management, and a seamless one-page checkout.
3.8%
Mobile Conversion Rate
+22%
AOV Increase
3×
Organic Traffic Growth
96/100
Lighthouse Score
The Challenge
SilverJems needed a brand-first online store that reflected the premium nature of their handmade jewellery — with variant management (metal type, size, engraving), order management, and a checkout flow that minimised drop-off on mobile.
Our Solution
We designed and built a bespoke Next.js storefront with a Figma design system created upfront. Product images are served from Cloudflare R2 with automatic WebP conversion. Stripe Checkout handled payments with webhook-based order fulfilment. The cart state used Zustand for instant UX without page reloads.
The Results
Mobile conversion rate increased from 1.2% to 3.8% versus the previous Shopify store. Average order value increased 22% after introducing the variant upsell component. Organic traffic grew 3× in the first 6 months thanks to the SEO-native build.
Tech Stack
Tools & Technologies
Ready to Build?
Let's Turn Your Vision Into Something Real
Whether you have a fully-formed brief or just a problem worth solving — we'd love to hear from you. First consultation is always free.