SEO Fundamentals Every Web Agency Should Know

Good SEO is not a last-minute add-on. It must be baked into the architecture of every project from day one.

Metadata That Actually Works

Every page needs a unique, descriptive title and meta description.

• Title: 50–60 characters
• Meta description: 150–160 characters
• One H1 per page, matching the page intent

Structured Data

JSON-LD schema markup helps search engines understand your content. For a web agency, implement at minimum: Organization, Service, BlogPosting, and FAQPage.

Core Web Vitals

• LCP under 2.5s
• INP under 200ms
• CLS under 0.1

Speed is not a feature. It is a prerequisite.

Image Optimisation

Always use Next.js Image component. It handles lazy loading, WebP conversion, and correct sizing automatically.